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Search Engine Land: News About Search Engines & Search Marketing

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.

03/11/2010 02:12 PM

Chomp: An Apps Search Engine Or “Yelp For The App Store”

Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps. The proliferation of 160,000 iPhone apps has created the well-documented problem of [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/11/2010 01:23 PM

Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets

I’m my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and it validates an argument I’ve long made that Facebook could turn out to be a meaningful player in search, which would in turn [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/11/2010 12:45 PM

US Regulators May Be Gearing Up For Google-AdMob Challenge

Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag. It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, which [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/11/2010 11:00 AM

PPC Academy Toolbox: Keyword Monitoring

Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept of the keyword landscape, the set of keywords, ads and competitors [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/11/2010 05:39 AM

Bing’s Market Share Up For Third Straight Month: Hitwise

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that. Hitwise shows Bing gaining [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/11/2010 12:52 AM

The E-commerce Pattern: Core Conversion Marketing Strategies

Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve. *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/10/2010 10:04 PM

Business Searchers Are Looking For….

Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online registration form in exchange for… what? The value vs. [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/10/2010 09:08 PM

comScore: Android Shows Strength As Mobile Web Usage Grows

Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase in mobile web usage: RIM showed modest growth while the iPhone’s growth, according to these figures, flattened. Meanwhile WinMo and Palm lost ground. Of course with the advent of Windows Mobile 7 and the fact [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/10/2010 08:35 PM

Search Month European Edition, February 2010

In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in February. Googlers convicted in Italy. The biggest news in Europe in February without a doubt was the conviction of three Googlers in Italy. They were convicted to a suspended sentence after [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

03/10/2010 05:16 PM

A Practical Guide To Information Architecture Changes

A change in information architecture (IA) can make or break your in-house SEO program .  A successful  IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***