Yahoo! Publisher Network

02/12/2010 10:05 PM

Socialize Your Publication

New Huffington Post YAP app shows the value of Yahoo! OpenID When it comes to online news innovation, you’ve got to love the “HuffPost,” as the influential news and commentary site’s followers like to call it. The HuffPost (a.k.a., The Huffington Post) just introduced a new app that lets users read top HuffPo articles without having [...]

12/08/2009 08:39 PM

Random Acts of Kindness, Yahoo! Style

“You In?” program encourages acts of good during the holiday season Bob Hope once said, “If you haven’t any charity in your heart, you have the worst kind of heart trouble.” Truer words were seldom spoken. At Yahoo!, we strive not only to not be evil, we want to do a little good. That’s why, during this [...]

12/04/2009 03:47 PM

Right Media is Open for Premium Business

An Announcement from Right Media Right Media will discontinue supporting the Direct Media Exchange (DMX)—our self-serve platform for small publishers looking to monetize their sites. The DMX site will serve ads through Jan. 31t and DMX participants can access their reports through March 1. For more on this anncouncement, see the full post on the Right Media [...]

12/03/2009 06:30 PM

Share Your Memories of 2009

Tweet your fave raves for the past year with Yahoo! By all accounts, 2009 was pretty rough year: economic meltdowns, persistent war, piracy on the high seas, fires and floods. You name it, we endured it. But not all the news was bad. This year saw airline Captain “Sully” Sullenberger save the lives of 155 people by [...]

10/28/2009 08:14 PM

Publisher News and Views From Around the Web

Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel, and more What’s behind a high bounce rate? Users “bounce”—that is, click away and say goodbye to your website—when they find your homepage less than interesting. Search Marketing Standard’s Rebecca Appleton gives four reasons why users bounce [...]

10/17/2009 12:34 AM

Hack Day Happenings ‘09

Hacker. Computer jock. Key puncher. Geek. Code monkey. Developers, in the words of the late, great Rodney Dangerfield, ”get no respect.” Except here at Yahoo! Montage from Hack Day, NYC We celebrate the geek every year with Open Hack Day. This time, we did it in New York’s Times Square. Hackers from all over gathered and submitted their best hacks for fun [...]

09/22/2009 05:04 PM

It’s You

Yahoo! CMO Elisa Steele unveils new global marketing campaign Yahoo! chief marketing officer Elisa Steele announced our largest branding campaign ever in an IAB Mixx keynote address, telling the Ad Week audience that our message to consumers is: It’s you. “We’d like to provide consumers more of what they want, and less of what they don’t,” Elisa [...]

06/25/2009 10:05 PM

One-Two Punch

Cars.com and Yahoo! help advertisers reach car buyers in more places Online car shopping site Cars.com wanted to help automobile manufacturer advertisers extend their reach to target users shopping for specific cars beyond Cars.com—and found a way to increase clicks by letting advertisers target potential customers on Yahoo! pages, too. About Cars.com Cars.com, a division of Classified Ventures, [...]

06/19/2009 06:20 PM

Performance Sales: Art or Science?

Yahoo! talks to publishers about managing multiple sales channels Yahoo!’s Professional Services team is everywhere these days. Last week we blogged about several events Yahoo! would be participating in, an IAB Professional Development class about Managing Multiple Sales Channels being one of them. The class, led by Marc Grabowski, senior director of network sales, and Jeanne [...]

06/12/2009 12:14 AM

Wiser Than You

Yahoo!’s Bill Wise talks trash, tackles publishing problems at Digiday You know it’s a great panel when quips are tweeted: Yahoo!’s Bill Wise: “I’m smarter than you.” Time Inc. Media Group’s Kirk McDonald: “You work for Yahoo—how could you be?” The ribbing was all in good fun, livening up Bill and Kirk’s panel at the Digiday targeting conference’s ”The [...]

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